Employee Engagement

If you want your employees to care about the company, you need to care about their satisfaction. Employee experience is directly related to customer satisfaction. Every company is in the people business, so if you want your customers to be happy, you need your employees to be happy. The key is to get feedback from the audience and create a strategy to provide a “customized” experience that works for your organization. This is a cultural as well as technical challenge and M.A.D. Methods can help with both. With our panel of experts and methodologies we help you create the most engaged workforce.

People Practices

Individuals do their best work when it most closely matches their underlying interests. Business leaders, therefore, can boost productivity by using their employees’ relational interests and skills to guide personal choices, project assignments, and career development
Our canopy of people management, a key sub-set of human resource management, thus covers all aspects of how people work, behave, engage and grow at work. The systems employed to manage people affect the total workings of the organization and thus need to be adhered to as dynamic individual puzzle pieces without losing sight of the bigger picture.

Employee Retention

Employee Retention is high priority issue for organizations with large workforces. With e-commerce and delivery industry creating a huge gig-workforce, the problem of attrition has a bigger impact on the cost on the organization than ever before. Constant hiring alone cannot improve this metric. What is needed is a deep understanding of the intrinsic motivations of the workforce, the employer-employee relationship and how strategically placed levers can move the needle of retention in the right direction. 

Product Design

All successful products solve a problem for the user. This ensures that the user is engaged over a long period and returns to the product again and again. This kind of success can only be achieved by delving deeper into the core habits of your users and developing the end design around it. Want to know how to find your early adopters? Want to know how to identify user’s core habits? Want to create a product that hits the sweet spot with the user? M.A.D. Methods has the solutions to assist you in creating products that capture the market opportunity.

Service Design

Service Design differs from Product Design in some key aspects. E.g. when products are used by their users in an unintended way this is deemed as a “problem” which can be fixed by user education and product design. However when the same phenomenon happens with a service it is called a “Service hack” and can be a great indicator of what changes need to be made to better the customer service and satisfaction. Since services are used by customers they must be “co-designed” by the service provider and the customer. Our “M.A.D. Methods” provide the step by step process that helps identify the right audience, extract valuable feedback and design the optimal service experience.


Gamification is defined as the application of game based elements in non-game scenarios to improve engagement and adoption. For a successful Gamified implementation it is imperative to understand the core habits and motivations of the audience. M.A.D. Methods provides systematic tools and processes that can be used to create engaging gamified solutions that solve problems in several industry verticals.


Innovation, for a new idea, a new process, or in an existing space, is not a piece of cake. It is imperative to validate your idea and find your product-market fit before spending time and money on creating something improved. Do you want to be part of “Just-Do-It” school of entrepreneurs or the “Do-It-Right” school? We focus on the latter and provide you with the guidance not just to innovate quickly and in the right space but also to “measure” your success with the process of lean innovation.

Process Redesign

Process Redesign remains a key priority for a number of organizations. However, most redesign projects fail due to lack of required due diligence and strategy. The industry best practices have been categorized into 2 foundational strategies and 4 advanced strategies. The foundational strategies that we focus on are the removal of non-value adding tasks and Re-sequencing of tasks. The 4 advanced strategies are Employee-focused, Cost-focused, Hybrid and Workstream-focused. The choice of strategy depends on the current requirements and priorities of the organization that fulfills their business goals.

Business Strategy Optimization and Redesign

Business Strategy optimization and redesign begins with mapping an organization’s current value proposition design and strategy canvas. This exercise gives a clear indication of the parameters that are used to measure competition in your market. We can then proceed to remove, add, increase and reduce parameters that create a new value curve and render the competition irrelevant. M.A.D. Methods helps companies unlock new market segments adjacent to the existing markets through true value innovation.

Game Thinking

Game thinking embraces the principles of lean/agile design and design thinking: empathize with customers and move rapidly through the build-test-learn cycle. But what about engagement and user experience? How do we keep customers coming back?

The games industry knows how to make deeply engaging products. By working on genre-defining games like The Sims, Rock Band, and Ultima Online, Game Thinking pioneer Amy Jo Kim learned that customers stick with products that help them get better at something they care about. She now uses Game Thinking to help companies like Netflix, Disney, The New York Times, Ubisoft and Happify deepen long-term engagement. Game Thinking has also helped high performing teams in India like Travel Triangle to slash their MVP launch times by 70%.

Design Thinking

Design Thinking is a non-linear, iterative process that helps design solutions that are more human-centric in nature. The 5 phases of the process are Empathize, Define, Ideate, Prototype, and Test. This process gives a construct to help crystalize the design process and create a user-centric system that ensures adoption and engagement. Being technology-agnostic, we develop processes based on the understanding of the end-user to solve problems in varied fields and segments of industries.

Lean Startup Methodology

Lean Startup methodologies and templates help faster, cheaper innovation. Innovation without a process creates a lot of wastage of time and money. Lean Startup process helps an innovation team learn quickly, through speedy, real-world experiments, what works and what doesn’t, thus shortening the product development cycles. It provides tools to empirically measure your progress and help decide to persevere, pivot or kill an idea.

High Performance Teams (HPT)

The value of a high-performing team has long been recognized. It’s why savvy investors in start-ups often value the quality of the team and the interaction of the founding members more than the idea itself. It’s why 90 percent of investors think the quality of the management team is the single most important nonfinancial factor when evaluating an IPO. And it’s why there is a 1.9 times increased likelihood of having above-median financial performance when the top team is working together toward a common vision. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team,” is the way Reid Hoffman, LinkedIn cofounder, sums it up. Basketball legend Michael Jordan slam dunks the same point: “Talent wins games, but teamwork and intelligence win championships.”
At M.A.D. Methods we inculcate high performing teams for you to witness and experience first hand.

Blue Ocean Strategy

The Blue Ocean Strategy ® developed by Renée Mauborgne and W. Chan Kim is a revolutionary business strategy approach that moves an organization from the bloody competition of Red Ocean into the clear Blue Oceans where your competition is irrelevant. Using standard templates we guide key strategy teams by defining existing strategy, creation and exploration of new markets, new strategy evaluation & formulation and final execution and communication.

About Us

M.A.D. Methods LLP is a consulting firm that strives to bring methods to various kinds of madness that organisations face regularly. Helmed by business consulting experts with deep industry experience spanning decades, M.A.D. Methods also enjoys the mentorship of global thought leaders and methodology experts. As a group, M.A.D. Methods provides methodologies that help with solutions like Gamification, Product Design, Innovation etc. using varied tools like Game Thinking, Design Thinking, Blue Ocean Strategy etc.

You show us a Madness, we will bring the Methods!


Ambikesh has worked in consulting and worked in both the services and the product industries. He loves traveling which is good because he has had to travel to various places across the globe for work. He understands the nuances of culture and brings all that rich experience to the table. He is an extremely process driven being. Whether it’s streamlining business processes or his wardrobe, Ambikesh relies on methods! Hence the inspiration for founding M.A.D. Methods. Ambikesh is a Computer Science Engineer and India’s first certified Game Thinking Coach. His love and understanding of technology coupled with understanding of methodologies make for a potent recipe for problem-solving. Ambikesh calls Mumbai home where he lives with his parents, his wife and two kids.

MRIDU ATRE - Strategic Consultant

Mridu is our ‘Strategic HR Business Partner’ for People Practices with over 20 years of work experience. She’s established her expertise in Talent Management High Performing Teams Inculcation & Learning & Development domain by means of Behavioural Trainings coupled with communication & soft skills.
With her career extensively specialising toward People Management as a ‘Sr. HRBP’ her key achievements have been working with various industries & personality types over the past 2 decades of her work experience.
Mridu’s core interests lie in ‘Work Life Balance, Mindfulness & photography.

AMY JO KIM - Queen of Design

Amy is a veteran game designer, entrepreneur, startup coach, system’s designer and an all-round Rockstar! Co-incidentally one of the earlier hit games she helped bring to life was Rock Band! The string of successful products is never-ending Ultima-Online, Covet Fashion, Pley, the SIMs etc. Amy picked up the essence of the process that makes these super-hit products so engaging and designed the Game Thinking methodology. Amy has helped numerous teams bring their innovative products and solutions to life and has created ninja product designers across the globe through her various training programs! A mother of two and a successful CEO, Amy is the quintessential kickass female entrepreneur from the Silicon Valley.


JAXTON CHEAH - Gamification Superhero

Besides being a fan of super-heroes Jaxton is a super-hero himself in the Gamification space in Malaysia! He is also the Chief User Experience Architect of TraitQuest – a technology company with the mission to revolutionise the human resource space with human-centred design to drive employee engagement and organisational development. He has worked with many reputable gamification experts in the United States and Europe. He is a Senior member of the GameFed (International Gamification Federation) and a certified Game Thinking Coach and continues to design and champion long-term, sustainable Gamification for organizations.

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