Game thinking embraces the principles of lean/agile design and design thinking: empathize with customers and move rapidly through the build-test-learn cycle. But what about engagement and user experience? How do we keep customers coming back?
The games industry knows how to make deeply engaging products. By working on genre-defining games like The Sims, Rock Band, and Ultima Online, Game Thinking pioneer Amy Jo Kim learned that customers stick with products that help them get better at something they care about. She now uses Game Thinking to help companies like Netflix, Disney, The New York Times, Ubisoft and Happify deepen long-term engagement. Game Thinking has also helped high performing teams in India like Travel Triangle to slash their MVP launch times by 70%.